Writing & Ideas
Thoughts on Marketing,
Music & Strategy.
Essays and ideas from two decades at the intersection of digital marketing, higher education, and a lifelong obsession with sound.
Riding the AI Wave Without Wiping Out
Earlier this week, I participated in the Greater Manchester Chamber – NH’s Business Unboxed: Riding the Wave of AI. Sitting in a room full of local…
Do You Have Conviction?
The most famous album in history has no cover art. When The Beatles, better known as The White Album, was released in 1968, it was unlike…
Let Creativity Be Your Campaign
Depeche Mode‘s Violator was released in 1990 and, 36 years later, it still sounds like something being built, not something simply remembered. I’ve been listening to…
Are You Building Work That Rewards a Second Listen?
It was a gloomy Monday night in the spring of 2007, and I was opening up The Red Door, getting the room ready for another evening…
Do You Trust Your Audience To Find You?
R.E.M.’s debut LP, Murmur, was released on April 12, 1983. IRS Records quietly released it, with no mainstream radio support. It was pretty much all college…
Trust & Consistent Branding is Key
I’ve been spending some time this week listening to Makaya McCraven‘s “Off The Record,” released last year by the International Anthem Recording Company, a small independent…
Less Is More
‘3 Feet High and Rising’ by De La Soul is one of the most influential hip-hop albums ever created. It’s also an album that was essentially…
Are You Playing It Safe?
It’s been a rainy few days here, and without really thinking about it, I found myself listening to The National’s “Trouble Will Find Me” on my…
How Do You Measure Success?
I’ve been driving to work this week with Built to Spill on heavy rotation, a band I discovered way back in college that never really “broke…