Jason Boucher

I’m a seasoned digital marketer with a passion for driving engagement. I lead social media marketing and digital advertising at Cookson Communications in Manchester, NH, delivering impactful results through strategic social media campaigns and programmatic advertising. I’m certified in Google Ads Search and Meta Digital Marketing, giving me a solid foundation to execute effective campaigns. Before joining Cookson, I established myself as the social media director at the University of New Hampshire, building a wealth of experience in social media strategy, advertising, SEO, project management, and WordPress. I’ve also shared my insights and expertise as a speaker at numerous #HigherEd industry conferences nationwide.

Beyond marketing, I’m a devoted music enthusiast and a former radio host. My passion for music took off during my college days at WUNH, and it’s been a core part of my life ever since. I love exploring diverse genres, with a special appreciation for modern jazz, new wave, indie rock, and the Grateful Dead. Music isn’t just a hobby for me—it’s a way to connect, inspire, and educate. You can probably catch me digging through vinyl bins in a record shop near you.

I’ve been collecting music since the age of six. My dad always had the latest HiFi equipment, so we’d buy one LP almost every week and two Maxell XLII 90 cassettes to record the album—one to play on my boombox and the other for my dad’s truck. I’ve been obsessed with music ever since, and I blame my father. My passion for crate-digging continues. I maintain an online record store and meticulously curate a collection of vinyl and CDs that reflects my eclectic taste. Contact me if you or someone you know is parting ways with a vinyl collection. I’m looking for gently used rock, punk, new wave, indie, reggae, and jazz records. 

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