Jason Boucher, a seasoned digital marketer passionate about engagement, leads social media marketing & digital advertising at Cookson Communications in Manchester, NH. He’s a programmatic ad buyer certified in Google Ads Search and Meta Digital Marketing. Boucher previously established himself as the social media director at The University of New Hampshire. His expertise includes social media strategy, digital marketing, advertising, SEO, and WordPress. A former speaker, he has shared countless insights at #HigherEd industry conferences nationwide. 

Jason’s interests extend beyond marketing. He’s a music enthusiast and former radio host. His passion for music was ignited during his college radio days at WUNH. He champions diverse genres, holding a special place for modern jazz, new wave, indie rock, and the Grateful Dead. His involvement in the music scene adds depth to his profile. He believes in music’s ability to connect, inspire, and educate. You can find him on music-streaming platforms and in person at a vinyl bin near you.