JASON BOUCHER
Digital Marketer with a Musical Soul
ABOUT ME
I’m a digital marketer passionate about driving engagement and delivering measurable results. As Digital Marketing Director at Cookson Communications, I lead paid digital and social marketing strategy for a diverse range of clients across New Hampshire and beyond. I’m certified in both Google and Meta ad platforms, and I bring over a decade of experience working at the intersection of creative storytelling and data-driven performance.
Before joining the agency world, I spent 18+ years at the University of New Hampshire, where I last served as Social Media Director. There, I scaled engagement, grew community, and helped elevate the brand through innovative digital strategy, SEO, and multi-platform campaigns. Whether I’m managing complex advertising campaigns or translating metrics into actionable strategy, I’m focused on helping brands connect with their audiences in meaningful ways.
I’m also a devoted music enthusiast, former radio host, and vinyl reseller. My passion for music took off during my college radio days and has been a core part of my life ever since. I love exploring diverse genres—modern jazz, new wave, indie rock, classical, and the Grateful Dead are particular favorites. My collection has been growing since I was 8, when I bought my first record. My dad always had the latest HiFi. We’d buy an LP almost every week and two Maxell XLII cassettes to record the album—one to play on my boombox and the other for his truck. I believe that’s why I’ve always been obsessed with music.
Visit my online record store, which is meticulously curated to reflect my eclectic taste. Contact me if you or someone you know is parting ways with a vinyl collection. I’m looking for gently used rock, punk, indie, reggae, or jazz. You can usually find me digging through vinyl bins in a record shop, or in a coffee shop writing my next amplified newsletter.
