JASON BOUCHER

I’m a vinyl reseller and digital marketer with a passion for driving engagement. I lead social media marketing and digital advertising at Cookson Communications in Manchester, NH, delivering impactful results through strategic digital and programmatic advertising. Before joining Cookson, the University of New Hampshire was my home for over 18 years, where I established myself as the social media director, building a wealth of experience in digital strategy & advertising, SEO, WordPress, and project management.

Beyond marketing, music is my life. I’m a devoted music enthusiast and a former radio host. My passion for music took off during my college radio days at WUNH, and it’s been a core part of my life ever since. I love exploring diverse genres, with a special appreciation for modern jazz, new wave, indie rock, and the Grateful Dead. Music isn’t just a hobby for me, it’s a way to connect, inspire, and educate. My music collection has been growing since 1980, when I bought my first record. My dad always had the latest HiFi equipment, so we’d buy an LP almost every week and two Maxell XLII 90 cassettes to record the album—one to play on my boombox and the other for my dad’s truck. I believe that’s why I’ve always been obsessed with music. I blame my father.

Visit my online record store, which is meticulously curated to reflect my eclectic taste. Contact me if you or someone you know is parting ways with a vinyl collection. I’m looking for gently used rock, punk, new wave, indie, reggae, and jazz. You can probably catch me digging through vinyl bins in a record shop near you. I also write a newsletter called amplified. Ready? Let’s dig deeper into vinyl sales and digital marketing together.