Jason Boucher

Digital Marketer with a Musical Soul.

“Always look ahead, but never look back.”
- Miles Davis

Digital Marketer
with a Musical Soul

certifications

Jason Boucher, a seasoned digital marketer passionate about engagement, leads social media marketing and digital advertising at Cookson Communications in Manchester, NH. He’s also a programmatic ad buyer certified in Google Ads Search and Meta Digital Marketing. Boucher previously established himself as the social media director at The University of New Hampshire. 

Jason helps craft and steer digital strategies that hit the mark for a wide range of clients. His expertise includes social media strategy, digital marketing, advertising, SEO, and WordPress. A former speaker, he’s shared countless insights at #HigherEd industry conferences nationwide. 

Jason’s interests extend beyond marketing. He’s a music enthusiast and former radio host who now curates playlists. He has recently re-launched Nocturnal Radio! His passion for music was ignited during his college radio days at WUNH, and he champions diverse genres, holding a special place for modern jazz, new wave, indie rock, and the Grateful Dead. His involvement in the music scene adds depth to his profile.

Jason believes in music’s ability to connect, inspire, and educate.

Connect with Jason. He brings a unique blend of digital expertise and creative energy to everything he does. You can also find him on many music-streaming platforms and in person at a vinyl bin near you.

“When you hear music, after it’s over, it’s gone, in the air. You can never capture it again.” - Eric Dolphy

Sound & Music

Jason’s passion for crate-digging continues…  Listen to Nocturnal Radio, featuring underground music of all genres from the past and present. Streaming now! Jason also maintains an online record store and meticulously curates a collection of vinyl and CDs that reflects his eclectic taste. If you or someone you know is getting rid of a vinyl collection, contact Jason. He’s buying gently used vinyl—rock, Punk, New Wave, Indie, Reggae, and Jazz. 

nocturnal radio
Streaming 24/7
discogs
Online Record Shop

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Eighteen years working in Higher Education IT & Marketing
Speaker & Panelist at social media & marketing conferences
Almost thirty years as Community & College Disc Jockey, now streaming online.

What People Are Say About Me

Testimonials

“Back when there was just Facebook and Twitter, Jason understood the importance and future of social media for attracting and retaining students and employees to higher education. Using his skills of intellect, creativity, teamwork, and ingenuity, Jason set to work putting his vision for social media at UNH into action. It’s because of Jason’s leadership that UNH has a team of staff and student interns to curate a thriving social media presence and voice that is authentic to our campus community.”
Dawn Zitney, M.Ed.UNH Health & Wellness
Dawn Zitney, M.Ed.
"Jason has served in what I consider to be one of the stage managers of the conference space — as a track chair. This, to me, is the most important role during the time of the actual event and I can’t imagine eduWeb without him. He has used his expertise in higher education, digital media, and marketing to serve as a leader both for the conference and the industry. He has also been the ultimate team player — willing to take on any role, including support roles in helping manage additional events that we run. I have also had the opportunity to see and work with Jason as a presenter — an area where he excels.”
Chris BarrowsFormer EduWeb Conference Chair
Chris Barrows
“Jason has been involved as a speaker for the past several years at the Social Media Strategies Summit for Higher Ed that I organize. His presentations are insightful and highly-rated by our attendees, and he’s always flexible to adapt his speaking topics to the needs of the event programming. He’s been an awesome event partner that I know I can rely on to support the event in any way possible! I look forward to continuing to collaborate with him. Highly recommend inviting Jason to speak at your next event.”
Breanna JacobsGlobal Strategic Management Institute (Social Media Strategies Summit)
Breanna Jacobs