Overserve the Believers, Just Like The Pixies
- Jason Boucher
- July 12, 2026
- Marketing
- 0 Comments
It was the summer of 1989, right before my junior year of high school, and most of what I knew about new music came from 91.3FM WUNH Durham, the college radio station broadcasting from The University of New Hampshire in Durham, New Hampshire, where I would later DJ and act as music director for a year. This is when I …
Continue Reading Fox Bought Roku. Here’s What It Changes for Your TV Ads
- Jason Boucher
- June 17, 2026
- Marketing
- 0 Comments
Fox just bought Roku. If you run connected TV ads, your buying landscape is about to get more concentrated. Nothing changes tomorrow, but it’s worth understanding now. What happened On June 15, Fox agreed to acquire Roku for about $22 billion in cash and stock, at $160 per share. The deal pulls together Fox’s sports and news, the Tubi free …
Continue Reading Riding the AI Wave Without Wiping Out
Earlier this week, I participated in the Greater Manchester Chamber – NH’s Business Unboxed: Riding the Wave of AI. Sitting in a room full of local professionals, a very clear realization hit me. We’re all essentially living out the same story right now. We’re trying to figure out how to handle a technology that changes before we even have time …
Continue Reading Do You Have Conviction?
- Jason Boucher
- April 15, 2026
- Marketing, Music
- 0 Comments
The most famous album in history has no cover art. When The Beatles, better known as The White Album, was released in 1968, it was unlike anything the band had done before. No psychedelic swirls. No unified aesthetic. No concept. Just 30 songs sprawling across two LPs, bending the genres of rock, folk, blues, avant-garde, lullabies, and more. By every …
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