Portsmouth, New Hampshire · First record, 1981
Jason
Boucher
Director of Digital Marketing · Strategist · Music Curator
Two decades of turning audiences into communities, from building UNH’s social media program from the ground up to leading paid and organic campaigns at Cookson. Equally at home in a boardroom and a record store.
Now playing · a career on rotation
A career built on stories, strategy and community.
The skills that make a great music curator, deep listening, audience intuition, finding the story in the signal, are the same ones that make a great digital marketer. For me, they’ve always been the same job.
I’m a digital marketer and strategist with over two decades of experience helping brands and institutions connect with the people who matter most. My career has spanned software QA, IT support, higher education, and agency life, giving me a broad view of how technology, communication, and culture intersect.
For eleven years, I built and led the social media program at the University of New Hampshire, growing platforms from scratch, advising on crisis communications, and pioneering #UNHSocial, which put the university on the national map for digital engagement.
In 2023 I brought that expertise to Cookson Communications in Manchester, NH, where I serve as Director of Digital Marketing, developing audience-first strategies and managing paid media across Meta, Google, TikTok, Reddit, programmatic audio, and CTV platforms.
A Google Ads and Meta-certified practitioner, I translate complex data into clear, actionable strategy at every stage of the funnel. Clients don’t get a vendor. They get a partner who speaks both the language of performance metrics and the language of their audience.
Career timeline
Director of Digital Marketing
Cookson Communications, Manchester, NH
Lead strategist for all digital marketing and social media campaigns across a diverse agency client roster, scaling multi-platform advertising in healthcare, nonprofits, financial services, and higher education with combined monthly budgets exceeding $50K.
Develop audience-first strategies, manage media plans across Meta, Google, programmatic, and CTV, and build client relationships through strategic planning and performance-based recommendations.
Director of Social Media
University of New Hampshire, Durham, NH
Built UNH’s university-wide social media presence from the ground up, establishing strategy, voice, and community across all major platforms. Created the UNH Alumni Tales storytelling project and advised leadership on crisis communications and recruitment campaigns.
Represented UNH at SXSW Interactive, the EDUWeb Conference, and the Social Media Strategies Summit.
Information Technologist
University of New Hampshire, Durham, NH
Delivered high-volume technical support with a focus on communication, troubleshooting, and lasting client relationships. Mac specialist. Built the institutional knowledge that would later fuel UNH’s social media transformation.
Quality Assurance Engineer
Bricsnet, Portsmouth, NH
Conducted software testing and documented UX issues for commercial real estate management applications, partnering closely with development teams.
Skills and tools
Strategy & Planning
- Campaign development
- Messaging strategy
- Audience research
- Performance tracking
Paid Media
- Meta Ads Manager
- Google Search & Display
- Programmatic audio
- CTV & OTT
Analytics & AI
- Claude AI tools
- Google Analytics
- KPI development
- Reporting & attribution
Social Platforms
- LinkedIn & Facebook
- Instagram & YouTube
- Substack & Reddit
- Sprout Social
Creative & Web
- WordPress
- Canva
- Constant Contact
- Google Workspace
Project Management
- Monday.com
- Trello & Basecamp
- Slack
- Agile workflows
- Google · Search & Display Ads Certified
- Meta · Certified Digital Marketing Associate
- HubSpot · Inbound Marketing Certified
- Anthropic · Claude 101 Certificate
- Newhouse · Advanced Social Media Strategies
- UNH · Project Management Certificate
Speaking and conferences
Collector. Curator. Disc jockey. True believer.
It started at age eight. Every week, my dad would buy one LP, and two cassettes so we could record it: one for the boombox, one for the pickup truck. That ritual planted something that never left.
By my teens I was deep into college radio, spending most of my college days DJing at WUNH 91.3 FM. I then spent two years working as an indie buyer at Bull Moose Music. Today my vinyl and CD collections are still growing, past 4,000 records and counting.
I was a DJ and radio host for nearly 30 years, hosting Nocturnal Radio on WSCA 106.1 FM through 2022 and serving as the station’s President and Board Chair from 2017 to 2020.
Now I write and publish Amplified World, a Substack covering new music discoveries, curated playlists, and the culture around sound, and run Nocturnal Music, my vinyl shop.
- Amplified WorldSubstack newsletter, music reviews and playlists2024 –
- Nocturnal MusicOnline vinyl shop and pop-up events2025 –
- WSCA 106.1 FM · Nocturnal RadioHost, weekly show, Portsmouth Community Radio2014 – 22
- WSCA 106.1 FM · President & Board ChairNonprofit community radio leadership2017 – 20
- WUNH 91.3 FMCollege radio DJ, University of New Hampshire1992 – 96
- Bull Moose MusicIndie buyer, two years behind the counter’90s
Media and publications
Let’s Connect
Talk strategy. Swap record recommendations. Or both.
Whether you’re exploring a project, a campaign, or just want to compare notes on Japanese jazz pressings, I’d love to hear from you.