Do You Have Conviction?
- Jason Boucher
- April 15, 2026
- Marketing, Music
- 0 Comments
The most famous album in history has no cover art. When The Beatles, better known as The White Album, was released in 1968, it was unlike anything the band had done before. No psychedelic swirls. No unified aesthetic. No concept. Just 30 songs sprawling across two LPs, bending the genres of rock, folk, blues, avant-garde, lullabies, and more. By every …
Continue Reading Let Creativity Be Your Campaign
- Jason Boucher
- April 7, 2026
- Marketing, Music
- 0 Comments
Depeche Mode‘s Violator was released in 1990 and, 36 years later, it still sounds like something being built, not something simply remembered. I’ve been listening to this record again this week, and what keeps striking me isn’t the songs, it’s the architecture (although “Personal Jesus,” “Policy of Truth,” and “Enjoy the Silence” are some of the best pop songs ever …
Continue Reading Are You Building Work That Rewards a Second Listen?
- Jason Boucher
- March 31, 2026
- Marketing, Music
- 0 Comments
It was a gloomy Monday night in the spring of 2007, and I was opening up The Red Door, getting the room ready for another evening in our weekly live music series, Hush Hush Sweet Harlot. I had just put on Sky Blue Sky, the brand new Wilco album, mostly for company. I was recently divorced, and honestly, I needed …
Continue Reading Trust & Consistent Branding is Key
- Jason Boucher
- March 24, 2026
- Marketing, Music
- 0 Comments
I’ve been spending some time this week listening to Makaya McCraven‘s “Off The Record,” released last year by the International Anthem Recording Company, a small independent label out of Chicago that many people out there probably have never heard of, unless you’re a big jazz or avant-garde music fan… And that’s kind of the point. International Anthem has built one …
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