Let Creativity Be Your Campaign
- Jason Boucher
- April 7, 2026
- Marketing, Music
- 0 Comments
Depeche Mode‘s Violator was released in 1990 and, 36 years later, it still sounds like something being built, not something simply remembered. I’ve been listening to this record again this week, and what keeps striking me isn’t the songs, it’s the architecture (although “Personal Jesus,” “Policy of Truth,” and “Enjoy the Silence” are some of the best pop songs ever …
Continue Reading Are You Building Work That Rewards a Second Listen?
- Jason Boucher
- March 31, 2026
- Marketing, Music
- 0 Comments
It was a gloomy Monday night in the spring of 2007, and I was opening up The Red Door, getting the room ready for another evening in our weekly live music series, Hush Hush Sweet Harlot. I had just put on Sky Blue Sky, the brand new Wilco album, mostly for company. I was recently divorced, and honestly, I needed …
Continue Reading Do You Trust Your Audience To Find You?
- Jason Boucher
- March 25, 2026
- Marketing
- 0 Comments
R.E.M.’s debut LP, Murmur, was released on April 12, 1983. IRS Records quietly released it, with no mainstream radio support. It was pretty much all college radio. The production was a little dim, Michael Stipe’s lyrics were sometimes unclear, but some music critics loved it. I loved it! Even without mainstream support, the band’s debut full-length album was powerful. R.E.M. …
Continue Reading Trust & Consistent Branding is Key
- Jason Boucher
- March 24, 2026
- Marketing, Music
- 0 Comments
I’ve been spending some time this week listening to Makaya McCraven‘s “Off The Record,” released last year by the International Anthem Recording Company, a small independent label out of Chicago that many people out there probably have never heard of, unless you’re a big jazz or avant-garde music fan… And that’s kind of the point. International Anthem has built one …
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