At The University of New Hampshire, I developed campaigns and strategies for undergraduate enrollment, student life, fundraising, alumni, and brand awareness.

My role enhanced the university’s image online, increased brand equity, promoted the institution’s mission, and helped build relationships with stakeholders.

From 2012 until 2023, I dedicated my professional career to creating social media strategies and digital campaigns at the University of New Hampshire—a leading public research university.

As a thought leader in HESM (higher education social media), I strive to develop unique digital campaigns, demonstrate proper methods, and share best practices with all clients.

In the realm of #HigherEd, cultivating meaningful relationships takes precedence over stockpiling followers or quantifying ROI. Social media serves as a dynamic tool for fortifying and tending to your digital community, inviting invaluable input from your most significant stakeholders, and producing passionate advocates for your institution. These are the key performance indicators that truly hold significance.

Today, my primary responsibility at Cookson Communications entails the conception and execution of social media campaigns for clients. My role includes crafting strategic plans that leverage various social media platforms to their fullest potential, all to deliver maximum impact to targeted audiences. My role extends to SMO, SEO, and copywriting, including the critical tasks of proofreading web content, social media posts, and newsletters.

In my collaborative capacity, I work closely with account managers and the web and design teams, ensuring that projects remain on track and deadlines consistently met. My commitment to excellence is demonstrated by my continuous efforts to remain at the forefront of industry trends and best practices in social media and email marketing.