Jason Boucher
   Jason Boucher

Higher Education Social Media (HESM)

social media marketing

At The University of New Hampshire, I have developed campaigns and strategies for enrollment & student recruitment, fundraising, alumni, and brand awareness.

My role enhances the university’s image online, increases brand equity, promotes the mission of the institution, and helps build relationships with stakeholders.

Since 2012, I have dedicated my professional career to creating social media strategies and digital campaigns at the University of New Hampshire—a leading public research university.

As a thought leader in HESM, or higher education social media, I strive to continue developing unique digital campaigns, demonstrate proper methods, and share best practices both on campus and by sharing my knowledge at conferences nationwide. 

Establishing a relationship is more important than increasing the number of fans or measuring ROI. Social Media is about strengthening and nurturing your online community, receiving feedback from those that matter most, and creating advocates for your brand. Authenticity still matters.

Certifications

Speaking

2020

October: Keynote at Social Media Strategies Summit Higher Education – NYC (online)
August: Marketing & Communications Co-Chair at eduWeb – Snowbird, Utah (canceled)

2019

October: Panelist at Social Media Strategies Summit Higher Education – NYC
July: Web & Mobile Strategy Track Chair at eduWeb – Philadelphia, PA

2018

December: Panelist at Massachusetts Marketing Summit (AMA) – Boston, MA
November: Speaker at Social Media Strategies Summit Higher Education – NYC
July: Web & Mobile Strategy Track Chair at eduWeb – San Diego, CA
June: Presenter at OHO Interactive Bootcamp – Boston, MA
March: Presenter at CASE District One – Boston, MA

2017

July: Data & Analytics Track Chair at eduWeb – Boston, MA
June: Higher Ed Experts Faculty Award Recipient
October: Presenter at Social Media Strategies Summit Higher Ed – Boston, MA