At The University of New Hampshire, I have developed campaigns and strategies for enrollment & student recruitment, fundraising, alumni, and brand awareness.

My role enhances the university’s image online, increases brand equity, promotes the mission of the institution, and helps build relationships with stakeholders.

Since 2012, I have dedicated my professional career to creating social media strategies and digital campaigns at the University of New Hampshire—a leading public research university.

As a thought leader in HESM (higher education social media), I strive to continue developing unique digital campaigns, demonstrate proper methods, and share best practices on campus and at conferences nationwide. 

Establishing a relationship is more important than increasing the number of fans or measuring ROI. Social Media is about strengthening and nurturing your online community, receiving feedback from those that matter most, and creating advocates for your brand. Authenticity still matters in 2023.