Jason Boucher

Musk and Twitter

The Future of Tweeting

by Jason Boucher

Twitter has always been my favorite social network.

I joined the micro-blogging platform in late March 2008, about a year and a half after it debuted, and right after it was the top trend at SXSW Interactive in Austin, Texas. Since then, Twitter has evolved, including doubling the characters allowed, adding photos, videos, and web links, and being the space most journalists go to break the news or report from an exclusive location. Twitter even helped organize the Arab Spring, Occupy Wall Street, and many other causes through its quick, easy-to-use shareable mobile platform. 

Twitter co-creator Biz Stone at SxSW Interactive 2014

I check Twitter daily — it’s my news source every morning, where I follow @nytimes, @washingtonpost, @cnn, @RollingStone, @Guardian, and many more. In addition to news outlets, many industry professionals are on the platform, including Seth Godin, Malcolm Gladwell, Rand Fishkin, and Jack Dorsey. Of course, I follow them, they all have great advice to share, but I also follow many musicians, artists, authors, friends, and peers. It has been a great online community choc full of information and breaking news — the Twitterverse feed never stops… will it soon? There have always been bots, trolls, and weirdos on the platform, just like you see with Meta’s products, but Twitter has been great about banning hate speech, violence, and threats. Twitter also began to label false information and ban users who went against their user agreement. 

It wasn’t paradise nor a perfect social media platform, but it was manageable and seemed to be getting better… until last week. On Thursday, October 27, 2022, Elon Musk finalized his purchase of Twitter, and it has been a bumpy start from the beginning. He’s already scared potential advertisers away by re-tweeting a conspiracy theory about Paul Pelosi. He dissolved the board and will start charging Twitter users $20/month to have a verified account. This is not the start many hoped for, and it’s led to many already leaving the Musk-owned social media platform, looking at Mastodon as an alternative, or signing ups for the Bluesky beta, which is Twitter co-creator Jack Dorsey’s latest social media creation. 

Here’s what Visionpoint Marketing, a higher education marketing company, tweeted recently about the post-Elon Musk Twitter takeover:

With over 237.8 million average daily users, what will the future of Twitter look like?

What do you think of the new ownership of Twitter? Are you on the platform and staying put? Are you signing up for a new account? Or, are you seeking an alternative, wondering what the future of Twitter looks like?

I’m curious to learn more about your thoughts and feelings on the current state of Twitter and what’s next.