Questions or misconceptions about Social Media Marketing
Here are some questions or misconceptions about Social Media Marketing (SMM) that I’m often asked about and how everyone can benefit from its use.
August 31, 2023
The Blog
Short-Form Video & #HigherEd Social Marketing
It’s been the case for a while–there are many reasons to use short-form video, but one of my favorites? It helps your institution or business stand out from the competition. Create your own quirky, original identity on Instagram Reels, YouTube Shorts, and Tik Tok. Create a series, interview students and professors, or show off your human side as well as your academic side.
August 17, 2023
Threads
In a week that got increasingly worse for Twitter, a giant bright light appeared from a familiar source looking to capture new users and everyone who might be ashamed or have feelings of abandonment from what the little blue bird app has become. Yes, Mark Zuckerberg and Meta have just released Threads.
July 6, 2023
Top 50 Albums of 2022
There are many ‘top albums of the year’ lists all over the Internet, but this one is mine. I try to listen to as much new music as I can every year, knowing that there are still some records that I did not discover, or I simply ran out of time. After a very strenuous process, I’ve chosen my top 50 albums of 2022.
December 31, 2022
Twitter: What’s Next?
What do you think of the new ownership of Twitter? Are you on the platform and staying put? Are you signing up for a new account? Or, are you seeking an alternative, not knowing what the future of Twitter looks like?
November 1, 2022
Social Media Strategies Summit: Higher Education
The panel was called, ‘Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students.’ It was led by our marvelous moderator, Kirsten Clark, Associate Director of Enrollment Services Communication & Marketing at the University of Houston. She kicked things off showing us how UH capitalizes on trends and hashtags through social listening. Did you know they actually got Lizzo to visit campus from a tweet?
November 29, 2019
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