Jason Boucher

The Blog


Short-Form Video & #HigherEd Social Marketing

It’s been the case for a while–there are many reasons to use short-form video, but one of my favorites? It helps your institution or business stand out from the competition. Create your own quirky, original identity on Instagram Reels, YouTube Shorts, and Tik Tok. Create a series, interview students and professors, or show off your human side as well as your academic side.

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In a week that got increasingly worse for Twitter, a giant bright light appeared from a familiar source looking to capture new users and everyone who might be ashamed or have feelings of abandonment from what the little blue bird app has become. Yes, Mark Zuckerberg and Meta have just released Threads.

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top 50 albums of 2022

Top 50 Albums of 2022

There are many ‘top albums of the year’ lists all over the Internet, but this one is mine. I try to listen to as much new music as I can every year, knowing that there are still some records that I did not discover, or I simply ran out of time. After a very strenuous process, I’ve chosen my top 50 albums of 2022.

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Musk and Twitter

Twitter: What’s Next?

What do you think of the new ownership of Twitter? Are you on the platform and staying put? Are you signing up for a new account? Or, are you seeking an alternative, not knowing what the future of Twitter looks like?

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Social Media Strategies Summit: Higher Education

The panel was called, ‘Student Recruitment Efforts and Authenticity – Strategies for Reaching and Engaging Prospective Students.’ It was led by our marvelous moderator, Kirsten Clark, Associate Director of Enrollment Services Communication & Marketing at the University of Houston. She kicked things off showing us how UH capitalizes on trends and hashtags through social listening. Did you know they actually got Lizzo to visit campus from a tweet?

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