Jason Boucher is a Portsmouth & Manchester, NH-based digital marketing professional. He currently works at Cookson Communications in Manchester, New Hampshire, as director of social marketing. Previously, he was the director of social media at The University of New Hampshire. Jason has a sustained passion for digital marketing and has experience in SMO, SMM, and SEO. He’s been a featured speaker at many higher education & social media conferences around the U.S. Jason has been a social media evangelist since the birth of Facebook & Twitter. He is passionate about creating engaging content and seeing campaigns come to life.
Jason loves collecting vintage and new vinyl, curating playlists on Spotify and Apple Music, and enjoys hosting Nocturnal Radio, his new bi-monthly streaming music program via Mixcloud. Before Nocturnal Radio, Jason hosted a radio show for 30 years, beginning in college at WUNH and then community radio with WSCA, followed by guest performances at Noods Radio UK and Soundwaves. A real student of the art, Jason enjoys all genres of music but feels a special connection to Modern Jazz, New Wave, Punk, indie rock, and The Grateful Dead. Jason bought his first album at age seven and has collected music ever since. As a kid, each Saturday, he and his dad would buy a new LP and two Maxell UR-90 cassettes to record the album — one to play on his Sanyo boombox, the other for his dad’s truck.
Jason still loves digging in the crates. He has an online record store available through Discogs and has grown quite a collection of vinyl records and compact discs.
Testimonials
“Having a social media presence in higher education is a given but have you wondered who got those platforms started on college campuses? At UNH, it was Jason Boucher. Back when there was just Facebook and Twitter, Jason understood the importance and future of social media for attracting and retaining students and employees to higher education. Using his skills of intellect, creativity, teamwork, and ingenuity, Jason set to work putting his vision for social media at UNH into action. It’s because of Jason’s leadership that UNH has a team of staff and student interns to curate a thriving social media presence and voice that is authentic to our campus community.”
• Dawn Zitney, M.Ed., University of New Hampshire Health & Wellness
“Jason has been involved as a speaker for the past several years at the Social Media Strategies Summit for Higher Ed that I organize. His presentations are insightful and highly-rated by our attendees, and he’s always flexible to adapt his speaking topics to the needs of the event programming. He’s been an awesome event partner that I know I can rely on to support the event in any way possible! I look forward to continuing collaborating with him. Highly recommend inviting Jason to speak at your next event.”
• Breanna Jacobs, Global Strategic Management Institute (Social Media Strategies Summit)
“Jason has served in what I consider to be one of the stage managers of the conference space — as a track chair. This, to me, is the most important role during the time of the actual event and I can’t imagine eduWeb without him. He has used his expertise in higher education, digital media, and marketing to serve as a leader both for the conference and the industry. He has also been the ultimate team player — willing to take on any role including support roles in helping manage additional events that we run.
I have also had the opportunity to see and work with Jason as a presenter — an area in which he excels. I am grateful that I’ve had the opportunity to work with Jason and believe anyone would be lucky to have him as part of their organization.”
• Chris Barrows, Former eduWeb Conference Chair